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P4 Use Marketing Research

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Task 1 (P4 use marketing research for marketing planning) Results -75% http://college-application-essay480832.mystrikingly.com/ want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths – Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff are friendly and help when serving customers.Weaknesses -The weaknesses of Mr. Khan’s sandwich shop is that there is already a shop in the area with a minimum of 200 customers which may make it harder for him to start getting customers especially if the store has a large amount of loyal customers. Also if there is one shop there may more which could mean he has set up his business in a bad area.